The Floating Logos Project is a series of interesting photo manipulations by Matt Siber. The artists statement on his website sums up the project perfectly:
“Inspired by the proliferation of very tall signs in the American Mid-West, Floating Logos seeks to draw attention to this often overlooked form of advertising…
…Making the signs appear to float not only draws attention to this type of signage but also gives them, and the companies that put them there, an otherworldly quality.”
This project is especially interesting considering the recent events in Sao Paulo, Brazil where street advertising has now been completely banned.
